01.17.06
Socialising and Socializing
Having launched quite a few new features over the past month, I’ve decided to put more effort into marketing Rogue Connect. One of the things I’ve been working on today is search engine rankings, undeniably important, and search engine optimization/optimisation (SEO). In doing so I came across something that is going to have to be a major consideration for the development of the site; Queen’s English VS the American kind.
The keyword that I’m currently paying the most attention is ’socialising’, after all, Rogue Connect is a social network. Something that I hadn’t considered before is that people simply spell it differently; socialising and socializing.
When it comes to spelling it the proper way, socialising, Rogue Connect does excellently. We’re in ninth spot with Google US, fourth with Google Australia and have recently made it to the eleventh spot with Google UK. On MSN Search we’re in second spot, while on Yahoo we make seventh spot.
Of course, when it comes to searching for the term socializing we’re nowhere to be seen. We’ve simply not taken into consideration other peoples spelling of the word.
Of course, we’ll now be working to fix that oversight, but weighing up the two forms of English will certainly be a consideration from here on in.
Tags: socialising, socializing, seo, social+networking, dating+industry